Università degli Studi di Urbino Carlo Bo / Portale Web di Ateneo


PRIMA Section 1 Agro-Food Value chain 2020

The shift in the Mediterranean food consumption patterns and trends should be appraised under a holistic approach where the acceptance and affordability of the traditional Mediterranean food products is considered into a broader Mediterranean lifestyle concept (thus including socio-economic, physical activity, psychosocial and behavioural determinants). In doing so, the overall focus of the local food production system should be on sustainable consumption of healthy diet.

The activities should aim to develop innovative food products based on consumer-centred re-design of traditional Mediterranean recipes and ingredients, in order to satisfy consumer demand in terms of healthiness, convenience, ease of preparation, taste acceptability, and use of ingredients exploiting the local biodiversity also as an element of cultural identity. The nutritional value of the developed food products should be at the centre of the process of valorisation of Mediterranean food product, along with a focus on food technologies to preserve the healthiness and quality of these products.

The activities should also consider the market receptivity for the developed products to predict the extent of the shift in the adherence to the Mediterranean diet consequent to its commercialization, according to the frequency of consumption in the target populations, based on its lifestyle determinants, such as socio-economic, physical activity, psychosocial and behavioural. Finally, the action should be in line with the development of national and/or regional strategies and policies to ensure the provision of healthy, safe and sustainable food products along the whole Agri-food value chain. Proposals should fall under the concept of the multi-actor approach.


Data pubblicazione: 18/8/2020
Scadenza presentazione domande: 22/9/2020

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