GERMAN LANGUAGE I
LINGUA TEDESCA I
| A.Y. | Credits |
|---|---|
| 2020/2021 | 9 |
| Lecturer | Office hours for students | |
|---|---|---|
| Claus Ehrhardt |
| Teaching in foreign languages |
|---|
|
Course entirely taught in a foreign language
German
This course is entirely taught in a foreign language and the final exam can be taken in the foreign language. |
Assigned to the Degree Course
| Date | Time | Classroom / Location |
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| Date | Time | Classroom / Location |
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Learning Objectives
Business communication has become more and more international. Companies buz and sell prodiucts in foreign countries and they have collaborators with various native languages. In order to guarantee an efficient communication international companies have to figure out a strategy for tha management of linguistic diversity. They have to define which languages can be used in negotiations and meetings, in which languages the company addresses the stakeholders or which languages should be known by collaborators. Such a strategy can be defines a language policy. The course will try to figure out goals and measures of language policies and the persons respnsible for realizing them. It will analyse many examples to find out how international enterprises manage these challenges.
Program
1. Language policies: a first outline
2. Language, use of language and the identity of institutions
3. Basic concepts and methods of research into language policies
4. Interculturality and tTranskulturality
5. Forms of multilingual communication
6. The hidden power of interpreters
7. Management of multilinugal teams
8. Languages in job offers
9. Formal and non-formal forms of language policies
10. Language courses in enterprises
1. Text-types in business communication
2. Linguistics of the internet: basic concepts
3. Press statements
4. Self representation: The presentation of organizational values
5. Relationship management: How to adress the target
6. Interactional components an intertextual refers
7. Multimodality
8. Coherence and cohesion
9. The annual report
10. Actuality
Teaching Material
The teaching material prepared by the lecturer in addition to recommended textbooks (such as for instance slides, lecture notes, exercises, bibliography) and communications from the lecturer specific to the course can be found inside the Moodle platform › blended.uniurb.it
Teaching, Attendance, Course Books and Assessment
- Teaching
Lessons and linguistic exercises
- Course books
Marten, Heiko F. (2016): Sprachenpolitik. EIne Einführung. Tübingen: Narr.
Futher literature will be communicated during the lessons.
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