Introduction to General Linguistics – The Language of Advertising
Introduzione alla linguistica generale - La lingua della pubblicità
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Assigned to the Degree Course
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The main aim of this course is an introduction to General linguistics in its various aspects; therefore we will provide students with the basic concepts of phonetics and phonology, morphology and syntax in a comparative perspective, i.e. by comparing the Italian data with those of the main foreign languages. We will also discuss phenomena related to the acquisition of mother tongue (L1).
In the final part of the course we will analyse some examples of the language used for advertising, to show how the syntactic tools previously acquired will prove useful for the analysis of the typical features of this type of language.
1.1. What is linguistics
1.2. Properties of natural languages
1.3. The acquisition of L1
1.4. Principles and parameters
2 Phonetics and phonology
2.1. Articulatory classification of sounds
2.2. Sounds and phonemes, allophones, minimal pairs
2.3. Some phonological rules
2.4. The syllable
3.1. Root and inflection
4.1. Phrases; tests of constituency
4.2. The structure of phrases; X-bar theory
4.3. Subordinate clauses
4.4. Movement: interrogative clauses
5 The language of advertising
5.1. Elliptical structures
5.2. Syntactic analysis of slogans
The teaching material prepared by the lecturer in addition to recommended textbooks (such as for instance slides, lecture notes, exercises, bibliography) and communications from the lecturer specific to the course can be found inside the Moodle platform › blended.uniurb.it
Didactics, Attendance, Course Books and Assessment
- Course books
Graffi, G. - S. Scalise, Le lingue e il linguaggio, Il Mulino, Bologna, 2002.
Donati C., Sintassi elementare, Carocci, Roma, 2002.
Online material on the DISTI website (see “Materiali didattici”).
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