INTERNATIONAL COMMUNICATION
COMUNICAZIONE INTERNAZIONALE
| A.Y. | Credits |
|---|---|
| 2017/2018 | 8 |
| Lecturer | Office hours for students | |
|---|---|---|
| Linda Gabbianelli |
| Teaching in foreign languages |
|---|
|
Course partially taught in a foreign language
This course is taught partially in Italian and partially in a foreign language. Study materials can be provided in the foreign language and the final exam can be taken in the foreign language. |
Assigned to the Degree Course
| Date | Time | Classroom / Location |
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| Date | Time | Classroom / Location |
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Learning Objectives
The course aims to guide students toward a path of analysis and study of the processes of business communication in international environment. Particular attention will be given to understanding the problems of intercultural marketing communication, fundamental prerequisite to develop competitive strategies in the current globalized economic systems.
Program
1. Strategy and communication for the international development of the business;
2. The development of interorganizational networks for the management of communication activities;
3. The integration of the international communication processes;
4. The cultural variable in the International marketing;
5. The integration of local consumption in a global marketing environment;
6. Marketing decisions for the intercultural environment;
7. Intercultural marketing communications.
Learning Achievements (Dublin Descriptors)
After completing the course, students must have adequate general and operational knowledge about the processes of international communication and intercultural business, knowing apply with independent judgment the knowledge acquired and to understand and solve problems related to the international economic contexts. They must also be able to communicate individual ideas and them emerged in working groups.
Teaching Material
The teaching material prepared by the lecturer in addition to recommended textbooks (such as for instance slides, lecture notes, exercises, bibliography) and communications from the lecturer specific to the course can be found inside the Moodle platform › blended.uniurb.it
Teaching, Attendance, Course Books and Assessment
- Teaching
Lectures and involvement of the students individually or in groups for the realization of written essays and presentations on specific issues.
- Attendance
To be considered attending, students must frequent 80% of lectures.
- Course books
Angelo di Gregorio, "La comunicazione internazionale di marketing", Isedi, 2003 (capp. 1, 3, 4);
Jean Claude Usunier, Julie Anne Lee, "Marketing across cultures", sixth edition, Pearson, 2013
- Assessment
Oral or written examination and ongoing evaluation of the work in the classroom.
- Disabilità e DSA
Le studentesse e gli studenti che hanno registrato la certificazione di disabilità o la certificazione di DSA presso l'Ufficio Inclusione e diritto allo studio, possono chiedere di utilizzare le mappe concettuali (per parole chiave) durante la prova di esame.
A tal fine, è necessario inviare le mappe, due settimane prima dell’appello di esame, alla o al docente del corso, che ne verificherà la coerenza con le indicazioni delle linee guida di ateneo e potrà chiederne la modifica.
Additional Information for Non-Attending Students
- Course books
Angelo di Gregorio, "La comunicazione internazionale di marketing", Isedi, 2003 (capp. 1, 3, 4);
Jean Claude Usunier, Julie Anne Lee, "Marketing across cultures", sixth edition, Pearson, 2013;
Geert Hofstede, Gert Jan Hofstede, Michael Minkov, Anna Paola Simonetti, "Culture e organizzazioni. Valori e strategie per operare efficacemente in contesti internazionali", Franco Angeli, 2014 (Capitolo 9)
- Assessment
Oral or written examination
- Disabilità e DSA
Le studentesse e gli studenti che hanno registrato la certificazione di disabilità o la certificazione di DSA presso l'Ufficio Inclusione e diritto allo studio, possono chiedere di utilizzare le mappe concettuali (per parole chiave) durante la prova di esame.
A tal fine, è necessario inviare le mappe, due settimane prima dell’appello di esame, alla o al docente del corso, che ne verificherà la coerenza con le indicazioni delle linee guida di ateneo e potrà chiederne la modifica.
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