Università degli Studi di Urbino Carlo Bo / Portale Web di Ateneo


INTERNATIONAL MARKETING
MARKETING INTERNAZIONALE

A.Y. Credits
2017/2018 8
Lecturer Email Office hours for students
Barbara Francioni
Teaching in foreign languages
Course with optional materials in a foreign language English
This course is entirely taught in Italian. Study materials can be provided in the foreign language and the final exam can be taken in the foreign language.

Assigned to the Degree Course

Foreign Languages and Cultures (L-11)
Curriculum: LINGUISTICO AZIENDALE
Date Time Classroom / Location
Date Time Classroom / Location

Learning Objectives

The global objective of this course is to provide students with the necessary knowledge and tools to develop marketing strategies for a variety of markets in diverse cultural, political and economic situations.

Program

  • Theories of international trade and Markets
  • Distinguishing domestic from international marketing
  • Different types of internationalization
  • International marketing research
  • International marketing planning
  • International market selection process
  • Entry mode selection process
  • Different types of entry modes
  • International segmentation and positioning
  • International pricing policy
  • International product policy
  • International promotion and communication policy
  • International distribution policy
  •  

Teaching Material

The teaching material prepared by the lecturer in addition to recommended textbooks (such as for instance slides, lecture notes, exercises, bibliography) and communications from the lecturer specific to the course can be found inside the Moodle platform › blended.uniurb.it

Didactics, Attendance, Course Books and Assessment

Course books

Course books:

Bursi, Tiziano & Galli, Tiziana (2012) Marketing Internazionale, McGraw-Hill, Milano, capp. 1,2,3,4,5,6,7,8,9,10,11,12

It is also possible to prepare the exam through the following text:

Albaum, Gerald & Duerr, Edwin (2008) International Marketing and Export management, Sixth edition, Prentice Hall, Harlow, England.

Additional Information for Non-Attending Students

Course books

Course books:

Bursi, Tiziano & Galli, Tiziana (2012) Marketing Internazionale, McGraw-Hill, Milano, capp. 1,2,3,4,5,6,7,8,9,10,11,12

It is also possible to prepare the exam through the following text:

Albaum, Gerald & Duerr, Edwin (2008) International Marketing and Export management, Sixth edition, Prentice Hall, Harlow, England.

« back Last update: 03/02/2018

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