Università degli Studi di Urbino Carlo Bo / Portale Web di Ateneo


A.Y. Credits
2019/2020 6
Lecturer Email Office hours for students
Patricia Silvana Barzotti
Teaching in foreign languages
Course partially taught in a foreign language English
This course is taught partially in Italian and partially in a foreign language. Study materials can be provided in the foreign language and the final exam can be taken in the foreign language.

Assigned to the Degree Course

Marketing and Business Communication (LM-77)
Date Time Classroom / Location
Date Time Classroom / Location

Learning Objectives

The course presents and analyses the characteristics of English in corporate and business presentation and advertising. The objectives, functions, modality and "special language" are looked at in practical and theoretical applications.


The programme looks at the language of presentation and promotion, the language of communication and advertising.
Apart from specific language, cultural identity and cultural diversity will be examined, as well as the language of "globalization"

Learning Achievements (Dublin Descriptors)

Knowledge and understanding: students will learn the most important terminology regarding the language of presentation and promotion in the field of business and advertising. Besides being familiar with the specific sector of multimedia and business, students will also study the language of “cultural diversity“ and  globalization. They will acquire skills for understanding both the written and spoken language in general terms and also with reference to the topics studied. Students will be able to produce a written text and have a business conversation during the exam at B2 level of the Common European Framework.

Applying knowledge and understanding: students will be able to read and understand written and audio material at B2 level, responding appropriately when questioned.

Making judgements:  students will be able to use the language to interpret and analyse information both in general terms and in analysis of key points.


Communication skills: students will learn to read and understand a variety of text types, both written and audio. They will develop writing skills for business communication and oral interaction at B2  level.

Learning skills:  students  will be able to apply linguistic skills learned in previous courses, integrating specific lexis and structures to new content learned in their studies in the field of economics.

Teaching Material

The teaching material prepared by the lecturer in addition to recommended textbooks (such as for instance slides, lecture notes, exercises, bibliography) and communications from the lecturer specific to the course can be found inside the Moodle platform › blended.uniurb.it

Supporting Activities

Students who wish to pursue extra practice activities may follow seminars held by Dott.ssa Catherine Farwell.

Teaching, Attendance, Course Books and Assessment



Course books

Business Benchmark Upper Intermediate Vantage-Guy Brook-Hart with David Clark /2nd Edition) B2 -Cambridge- 2013.

John Taylor, Elisabetta Zazzeroni, "Mailing -an introduction to Internet business writing" - ARAS Edizioni - Fano - febbraio 2014


Written exam - reading comprehension, grammar and lexical items, Internet writing, listening.   
Oral exam based on class work.
Students must pass the written exam before attempting the oral. The written exam is valid for a year. A student can take the written and oral on the same day.

Additional Information for Non-Attending Students


Non attending students must contact the teacher.

Course books

The same as attending students


The same as attending students


BEC/International certification

Students with Cambridge Business English Certificate- Vantage B2 or equivalent officially recognised certification are kindly requested to contact the course teacher.

Students who have a language degree should contact the course teacher for further information. This applies also to Erasmus students.

The course will be taught entirely in English.

« back Last update: 21/09/2019


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