Università degli Studi di Urbino Carlo Bo / Portale Web di Ateneo


A.Y. Credits
2019/2020 8
Lecturer Email Office hours for students
Claus Ehrhardt
Teaching in foreign languages
Course entirely taught in a foreign language German
This course is entirely taught in a foreign language and the final exam can be taken in the foreign language.

Assigned to the Degree Course

Foreign languages and intercultural studies (LM-37)
Date Time Classroom / Location
Date Time Classroom / Location

Learning Objectives

Written texts play a major role in business communication. An enterprise communicates efficiently if the responsible employers are able to write texts like product handbooks, press statement, instructions for work procedures or self presentation texts in a way that the target group will be adressed correctly. This is even more important for the web pages of the enterprise. The texts published in internet gather a great numer of different txts and text-types and form together something like the business card of the organization. In this context it is extremly important to communicate in an appropriate way. Therefore enterprises need a high textual and linguistic competence.  

The course will examinate selected examples and will try to describe the nature of these competences, how they can be explained and trained and which are the characeteristics of a good text. During the semester the course will develop a catalogue of criteria that can be applied to evaluate critically the web pages of enterprises.   


1. Text-types in business communication

2. Linguistics of the internet: basic concepts

3. Press statements

4. Self representation: The presentation of organizational values

5. Relationship management: How to adress the target 

6. Interactional components an intertextual refers

7. Multimodality

8. Coherence and cohesion 

9. The annual report

10. Actuality

Teaching Material

The teaching material prepared by the lecturer in addition to recommended textbooks (such as for instance slides, lecture notes, exercises, bibliography) and communications from the lecturer specific to the course can be found inside the Moodle platform › blended.uniurb.it

Teaching, Attendance, Course Books and Assessment

Course books

Femers, Susanne (2011): Textwissen für die Unternehmenskommunikation. Konstanz: UVK, chapters 4, 5, 7, 8.

Knapp, Karlfried et al (Hrsg.) (2004): Angewandte Linguistik. Ein Lehrbuch. Tübingen: Francke, chapters III.3, IV.3. 

Marx, Konstanze & Georg Weidacher (2014): Internetlinguistik. EIn Lehr- und Arbeitsbuch. Tübingen: Narr, chapters 2, 3, 4, 5. 

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