Università degli Studi di Urbino Carlo Bo / Portale Web di Ateneo


A.Y. Credits
2019/2020 6
Lecturer Email Office hours for students
Giuseppe Pompilio

Assigned to the Degree Course

Sport, Health and Physical Exercise (L-22)
Date Time Classroom / Location
Date Time Classroom / Location

Learning Objectives

The course aims to provide the basic elements to design and manage a sporting event through the most modern management techniques. The course will also seek to master students with tools and methodologies for effective programming, organization and promotion both in the commercial and communicative aspects of an event. The mechanisms that presuppose a correct interpretation of modern sports marketing will be investigated.


1. Purpose of the sporting event.

2. Establishment of an organizing committee.

3. The Sports Event Marketing Strategy.

4. Logistics, supplies and equipment.

5. Human resources management.

6. Sponsor Search.

7. Advertising and sports planet.

8. Communication of the event.

9. The management of a professional football club.

10. Management and communication.

Bridging Courses

The professor. Giuseppe Pompilio will coordinate seminars on the topic of collective bargaining for professional footballers.

Learning Achievements (Dublin Descriptors)

Knowledge and understanding skills: Said course gives students a foundation on the management of a sports organization. Particular attention is paid to the study of the new media and the influence they have on processes related to the programming and promotion of sporting events. The didactic work through which the course aims to achieve its goals includes: frontal lessons on basic issues, use of visual materials, as well as analysis and verification of managerial processes. To this end, meetings and discussions with scholars and professionals in the sector are planned.

Applied knowledge and understanding skills: Students will have to master basic skills concerning the main approaches and key meanings of a management organization operating in sports. Furthermore, they will have to familiarize with media communication and promotion channels.

Independent thinking: Students shall understand and apply marketing event techniques through the ability to promote an event based on public relations and promotional strategies. Understanding of group dynamics and processes and the ability to use various leadership techniques and strategies to reach group goals are essential. Briefing and de-briefing

Communicative Skills: At the end of the course, students shall have adequate competence in the use of scientific language. In addition, after carefully studying the teaching materials, students shall be able to explain the rules and dynamics governing the management processes associated with the management of a sports organization.

Learning skills: Students shall develop appropriate learning skills to expand the knowledge acquired during the course, not only with regard to the didactic aspect, but also in relation to the media and the understanding of the functions of sports marketing.

Teaching Material

The teaching material prepared by the lecturer in addition to recommended textbooks (such as for instance slides, lecture notes, exercises, bibliography) and communications from the lecturer specific to the course can be found inside the Moodle platform › blended.uniurb.it

Didactics, Attendance, Course Books and Assessment


Lessons and Seminars.

Course books

- S. Cherubini- M. Canigiani, Media e co-marketing sportivo, Milano, Edizioni Franco Angeli.
- G. Pompilio, Un dis-accordo collettivo, Urbino, QuattroVenti, 2012

Additional Information for Non-Attending Students

Course books

- S. Cherubini- M. Canigiani, Media e co-marketing sportivo, Milano, Edizioni Franco Angeli.
- G. Pompilio, Un dis-accordo collettivo, Urbino, QuattroVenti, 2012

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