Marketing and Business Communication
Master

The aim of the specialisation course in Economics and Business Communication is to create professionals with high-level technical and managerial skills for managing relations between businesses and the market. The course aims on the one hand to develop skills aimed at allowing a continuous future update of knowledge, on the other hand at the acquisition of operational knowledge and skills for the formulation and management of competitive strategies and business marketing aiming at: • understanding evolution processes of marketing; • learning concepts, languages and models taken from statistics and IT, aimed at marketing marketing; • formulation of business’ competitive strategies and strategic marketing choices; • planning of marketing policies with particular reference to communication policies and optimisation of the internet; • Coordination of marketing processes, with attention to the optimisation of human resources involved; • understanding the economic and legislative context. The teaching methods adopted provide for active student participation, with practising of case discussions, aimed at developing the ability to read and interpret complex texts, communication, relational skills and teamwork, application of studied techniques and problem-solving abilities. The work placements in companies, participation in company visits, the organisation of seminars and talks with marketing managers, and preparation of the thesis are all functional to increasing these skills.

Con la Scheda Unica Annuale dei Corsi di Studio (SUA-CdS) vengono comunicati gli obiettivi del corso e le informazioni utili a studenti, famiglie e stakeholder nell'ambito delle politiche della qualità.

Scheda completa Scheda sintetica

Admission

Course with free access

Application procedure

You can apply from the 20/07/2018 to the 09/11/2018 . Using the online procedure you can register to fill in the application and pay with PagoPA (Credit Card, PayPal) to complete the payment of the admission fee.

Online registration

Online registration Registration guidelines

Scheda del corso

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Contatta il tutor

Il tutorato è finalizzato ad orientare ed assistere gli studenti lungo tutto il corso degli studi, a renderli attivamente partecipi del processo formativo, a rimuovere gli ostacoli ad una proficua frequenza dei corsi. Per informazioni: tutor.economia@uniurb.it

Contacts

Prof. Fabio Musso

  fabio.musso@uniurb.it

Via Saffi, 2 - Urbino

segreteriastudenti.geps@uniurb.it

Telefono

+39 0722 305230 +39 0722 305239 +39 0722 305315

Fax

+39 0722 304630

Orario di apertura

Dal lunedì al venerdì dalle 9.30 alle 13

www.econ.uniurb.it