Università degli Studi di Urbino Carlo Bo / Portale Web di Ateneo


A.Y. Academic Discipline Venue
2023/2024 LM-59 - Classe delle lauree magistrali in scienze della comunicazione pubblica, d'impresa e pubblicità Urbino

Learning Objectives

The master’s degree programme in Communication and Advertising for Organizations (CPO) is designed for those students who want to seek a professional career in communication and advertising, and who seek advanced competence in the areas of creative and management, with regard to communicative processes and consumption, in leadership roles within organizations.
The degree programme enables the acquisition of advanced communicative and managerial skills in the fields of organizational communication and the strategies and techniques of communication, with particular attention to the new connections between production and consumption, and to the development of social networking platforms in the most innovative communicative processes, in public and private organizations and marketing agencies.

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Advertising and Organizations Communication (LM-59)

Graduates of the Master’s course in CPO gain the managerial, organizational and leadership skills and competence, which will qualify them for high levels of responsibility in communication and creative management in businesses, organizations and advertising agencies. The main professional profiles that the course provides for include: copywriter, accounts, media expert in advertising agencies, social media manager, content manager and project manager in web agencies, communication manager, communicator and public communicator in the communication offices of companies and organizations, public relations officer, freelancer.

The course offers theoretical and practical training by juxtaposing specialized lessons with professionalizing laboratories and workshops on relevant themes, held by experts from the world of business and advertising.
At the conclusion of the study programme, all students undertake an internship in communication or advertising agencies, office or organizations.
The teaching staff is composed of university professors as well as professionals and experts from the fields of advertising and communication.

Students must attend at least 50% of teaching hours for theoretical modules, and a minimum of 75% of laboratory lessons.
If you cannot attend lessons, it is possible to sign up for the course part-time: in this way, course will last for four years (instead of two) and it is not obligatory to attend the lessons of the theoretical modules.

The course also includes the “COLONIA della comunicazione”, a permanent laboratory-agency coordinated by professionals that collaborate on the degree, which enables students to participate in public competitions and commissions for advertising and communication campaigns that can subsequently be included in the professional portfolio of Master’s students.

How to apply for Advertising and Organizations Communication

Admission
Course with free access
Useful information

To sign up, students must possess specific knowledge and competence, as per the guidelines in the course’s Regulation; these must be demonstrable to the Education Commission before the beginning of the programme:
Curricular requirements
a) a Bachelor’s degree in one of the following areas:
Communication Science (L-20 in the Italian education regulation)
Cultural Heritage (L-1)
Figurative Arts, Music, Performance and Fashion (L-3)
Philosophy (L-5, as per D.M. 270/2004)
Literature (L-10, as per D.M. 270/2004)
Modern Languages and Cultures (L-11)
Tourism (L-15)
Business Economics and Management (L-18)
Economics (L-33)
Politics and International Relations (L-33)
Social Work (L-39)
Sociology (L-40)
b) a Bachelor’s degree in fields that are not listed above, on the condition that the individual curriculum that the graduate followed had a minimum of 60 CFU in the Academic Disciplinary Sectores listed here (in Italian).
In both cases a) and b), the graduate must have at least 3 CFU worth of study in the English language, or, alternatively, have obtained a certificate demonstrating their level in the language from organizations that the School of Communication recognizes.

Personal preparation
The Personal Preparation Test (VPP) consists in having completed the Bachelor’s degree with a final grade of at least 90/110 (or equivalent).

For detailed information, see the Admission Policies (in Italian).

Application procedure
You can apply from the 20/07/2023 to the 13/11/2023 . Using the online procedure you can register to fill in the application and pay with PagoPA (Credit Card, PayPal) to complete the payment of the admission fee.
Online registration
Online registration Registration guidelines

Useful documents and materials

Scheda del corso download
Piano degli Studi download
Regolamento del corso download
Scheda unica annuale del corso di studio (SUA-CdS) download

Information on teaching and research activities

Organizzazione

Presidente della Scuola - Prof.ssa Laura Gemini

Referente del corso
Prof.ssa Gea Ducci gea.ducci@uniurb.it

Segreteria didattica
Tel. 0722 305720 - Email: scuola.comunicazione@uniurb.it

Servizio stage e tirocini
Tel. 0722 305790 - Email: stage.comunicazione@uniurb.it

Contact your tutor
Tutors are there to help students find their way around and organize their attendance, in order to turn them into active participants in their formative process, and to remove all the obstacles that prevent them from attending all their courses. For information: tutor.comunicazione@uniurb.it
Contacts
Segreteria didattica
 0722 305720   scuola.comunicazione@uniurb.it

Administrative contacts

Help Desk online
Apri un ticket su helpme.uniurb.it
Sportello telefonico
Dal 21 settembre al 12 novembre 2023, gli operatori rispondono al +39 0722 303030 dal lunedì al venerdì dalle 9.00 alle 11.00 e il martedì dalle 14.30 alle 16.30
Periodo di chiusura
Da 13 al 20 agosto 2023 — Chiusura estiva

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