Università degli Studi di Urbino Carlo Bo / Portale Web di Ateneo





A.Y. Academic Discipline Venue
2025/2026 LM-59 - Classe delle lauree magistrali in scienze della comunicazione pubblica, d'impresa e pubblicità Urbino

Learning Objectives

The master’s degree in Advertising and Organisations Communication offers a multidisciplinary course combining theoretical teaching with a wide range of workshop and practical activities, designed to train the figures who will develop the strategic communication of the future. The skills acquired will enable students to build their career path in the various areas of promotional, integrated and digital communication that are fundamental to all public, private and non-profit organisations.

Download the course presentation

Join our Open Days and enroll starting from May 6, 2025! We look forward to seeing you!

View the slides

The Open Day is the perfect opportunity to explore the University of Urbino and the academic offerings of the School of Scienze della Comunicazione. Don’t miss the chance to meet the professors and tutors of the Comunicazione e Pubblicità per le Organizzazioni program.

Make sure to note the date and time of the Open Day and register!


Date Where does it take place? Book now
20/05/2025 from 16:00 to 17:00
Open day online: scopri il corso. iscriviti al webinar
16/07/2025 from 12:00 to 14:00
Open day in presenza: Aula C1 - Urbino - Polo Volponi (Via Saffi, 15) partecipa
17/09/2025 from 10:00 to 12:00
Open day in presenza: Aula C1 - Urbino - Polo Volponi (Via Saffi, 15) partecipa
Advertising and Organizations Communication (LM-59 R)

The course prepares advanced professional figures for activity in the various areas of communication and creative management within companies, organisations, advertising agencies and audiovisual production.

Main professional profiles: copywriter, account manager, social media manager, content and community manager, public relations specialist, spokesperson and public speaker, brand strategist, strategic communication manager, market researcher, audiovisual and multimedia creative, freelance creative/communications.

The skills acquired also allow access to further education opportunities, such as PhD training in the field of Communication Sciences.

Students are trained through an educational programme combining specialised lectures with practical laboratories and workshops held in connection with professionals from the world of advertising, marketing and communication, in all its forms. Collaboration with organisations and companies is also guaranteed through the activities of La COLONIA della comunicazione: the in-house communication agency tied to the degree. A compulsory internship, to be carried out in communication agencies, companies, public organisations, research institutes or web agencies is an integral part of the course. It is also possible to carry out the internship experience abroad, participating in the Erasmus+ Traineeship programme.

How to apply for Advertising and Organizations Communication

Admission
Course with free access
Useful information

Once enrolled, students must meet the curricular requirements and have an adequate personal preparation (VPP), in accordance with the procedures set out in the Course Regulation: to verify this, students are invited to contact the Teaching Commission prior to enrolment.

For detailed information, please consult the Admission Procedures.

Application procedure
You can apply from the 06/05/2025 to the 13/11/2025 . Using the online procedure you can register to fill in the application and pay with PagoPA (Credit Card, PayPal) to complete the payment of the admission fee.
Online registration
Online registration Registration guidelines

Useful documents and materials

Study plan download
Course Regulations download
Annual Form for the Study Program (SUA-CdS) download

Contact the course tutor

Tutoring service
Tutoring is aimed at guiding and assisting students throughout their studies, actively involving them in the learning process, and removing obstacles to successful course attendance. For more information: tutor.comunicazione@uniurb.it
Tutor
Annarita Cecere Book a meeting
Federico Mauri Book a meeting
Giulia Guidi Book a meeting

Information on teaching and research activities

Organization

Manager of the Degree
Prof. Stefania Antonioni

Office of education support and management - School of Communication Science
Chiara Lelli - Giulia Raimondi

Contact your tutor
Tutors are there to help students find their way around and organize their attendance, in order to turn them into active participants in their formative process, and to remove all the obstacles that prevent them from attending all their courses. For information: tutor.comunicazione@uniurb.it
Contacts
Scuola di Scienze della Comunicazione
 +39 0722 305720   scuola.comunicazione@uniurb.it

Administrative contacts

Help Desk online
Apri un ticket su helpme.uniurb.it
Sportello online
Prenota un appuntamento su www.uniurb.it/presente per informazioni o chiarimenti in videochiamata
Numero unico
La segreteria risponde al +39 0722 303030 il lunedì, mercoledì, venerdì dalle 9.00 alle 13.00 (durante il periodo di immatricolazioni) e il martedì e il giovedì dalle 14.30 alle 16.30.
Periodo di chiusura
Verrifica i periodi di chiusura degli uffici su www.uniurb.it/segreterie
 

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