Università degli Studi di Urbino Carlo Bo / Portale Web di Ateneo


STORYTELLING THEORY
TEORIA E PRATICHE DELLA NARRAZIONE

Archetypes, metaphors and narrative structures in contemporary media landscape
Archetipi, metafore e strutture narrative nella comunicazione

A.Y. Credits
2015/2016 6
Lecturer Email Office hours for students
Giovanni Cattabriga Tuesday, at the end of the class

Assigned to the Degree Course

Date Time Classroom / Location

Learning Objectives

The course is aimed at the acquisition of basic terms and concepts of narratology, in order to recognize, analyze and master the main narrative structures and techniques used in western culture, with particular reference to literature, film, journalism, politics and marketing.

Program

- Narrative thinking and its 10 traits

- Genesis of narratology and fairy tale's analysis

- The "monomyth" by J.Campbell in Ch.Vogel's version

- Basic elements of narratology: time, space, perspective, focalization, archetypes, characters.

- The semiotic square in the narrative invention (A. Greimas and F. Jameson).

- Narrative frames, rhetoric and science of mind. G.Lakoff's "New Enlightenment".

- Workshop: narrative analysis and production (Greek myths, movies, commercials, subvertising, political speeches

Bridging Courses

Not required

Learning Achievements (Dublin Descriptors)

Students should know and understand the basic terms and concepts of narratology. with particular reference to political communication and marketing.

1.1. Students get this basic knowledge by attending the lessons and seminars, studying texts discussed in class and doing exercises.

2. Students will be able to analyze different types of communication in terms of narrative, recognizing archetypes, structures, metaphors and frames. Also, they will be able to produce a "transformative narrative",i.e. a narrative that integrates, modifies, or criticize another "starting text".

2.1. Skills are acquired through class exercises and workshop.

3. Students will learn to judge how narrative techniques are part of any rhetoric and to what extent they can be used to guide or manipulate the public.

3.1. This skill is acquired through discussions in the classroom, with exercises and in the preparation of the final exam.

4. Students are required to interact in the classroom with questions, exercises and analysis of media products.

4.1. Students will practice those skills through the organization of moments of discussion and workshop.

5. Students are required to adopt a learning method that can connect theoretical and empirical analysis, oriented to the development of independent and critical thinking.

5.1. Students acquire this skill thanks to the classroom interaction

Teaching Material

The teaching material prepared by the lecturer in addition to recommended textbooks (such as for instance slides, lecture notes, exercises, bibliography) and communications from the lecturer specific to the course can be found inside the Moodle platform › blended.uniurb.it

Teaching, Attendance, Course Books and Assessment

Teaching

Teacher up front, classroom interaction, media & image learning, home assignments, workshop

Attendance

min. 24 hours

Course books

- Bruner J., La costruzione narrativa della realtà, in Ammaniti M., Stern D.N., Rappresentazioni e narrazioni, Laterza, Bari, 1991, pp. 17 - 38 

en. vers.: "The narrative construction of reality", in Critical Inquiry, Vol. 18, No 1 (Autumn, 1991), pp. 1-21

- Vogler Ch., Il viaggio dell'eroe, Audino, Roma, 1999, 5^ ed., capp. 2 - 21, pp. 11 - 159

en.vers: "The writer's journey. Mythic structure for Writers, 3rd Edition, Michael Wise Books, 2007

- S. Chatman, Story and Discourse. Narrative structure in Fiction and Film, Cornell Univ. Press, 1980

On Greimas' square and theory:
http://www.cla.purdue.edu/english/theory/narratology/modules/greimasplot.html
http://www.cla.purdue.edu/english/theory/narratology/modules/greimassquare.html)

- Lakoff G., The political mind, Viking Penguin, 2008.  Intro + chapp. 1, 4, 15, 16, 17, 18

Assessment

Oral exam + paper (homework assignment).

Disabilità e DSA

Le studentesse e gli studenti che hanno registrato la certificazione di disabilità o la certificazione di DSA presso l'Ufficio Inclusione e diritto allo studio, possono chiedere di utilizzare le mappe concettuali (per parole chiave) durante la prova di esame.

A tal fine, è necessario inviare le mappe, due settimane prima dell’appello di esame, alla o al docente del corso, che ne verificherà la coerenza con le indicazioni delle linee guida di ateneo e potrà chiederne la modifica.

Additional Information for Non-Attending Students

Assessment

Write an email to professor Cattabriga to arrange an assignment

Disabilità e DSA

Le studentesse e gli studenti che hanno registrato la certificazione di disabilità o la certificazione di DSA presso l'Ufficio Inclusione e diritto allo studio, possono chiedere di utilizzare le mappe concettuali (per parole chiave) durante la prova di esame.

A tal fine, è necessario inviare le mappe, due settimane prima dell’appello di esame, alla o al docente del corso, che ne verificherà la coerenza con le indicazioni delle linee guida di ateneo e potrà chiederne la modifica.

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