Università degli Studi di Urbino Carlo Bo / Portale Web di Ateneo


CORPORATE COMMUNICATION
COMUNICAZIONE D'IMPRESA

CORPORATE COMMUNICATION
Comunicazione d'impresa

A.Y. Credits
2015/2016 8
Lecturer Email Office hours for students
Graziella Mazzoli

Assigned to the Degree Course

Date Time Classroom / Location

Learning Objectives

The main object of the course is providing students with theoretical, methodological and empirical instruments to better understand the dynamics through which communication is used as an organizational resource, inside and outside the enterprise, and as a leverage. Connected topics will be the practices of research on corporate communication and climate, and the use of digital technologies for organizational culture.  The course will focus on cultural enterprises and the necessary strategies for their development. Along with case studies, seminars and laboratory activities, it will be proposed a business game for the development of a promotional strategy for an enterprise.

Program

1. Organization as a social system.

2. Communication, organization and culture.

3. Theoretical approaches to organizational communication.

4. The research on organizational communication: relationship with the client and climate analysis, strategies and techniques of negotiation.

5. Climate analysis.

6. Making enterprise with culture.

7. Cultural enterprise and successful case histories.

Learning Achievements (Dublin Descriptors)

Students have to reach these goals:

1.     Knowledge and understanding of: forms and languages of enterprises organizational communication, private and public, through the acquisition of competences on the main model and theories on organizations

1.1. Students reach these basic knowledge attending lessons and studying mentioned textbooks and cases shown in class hours.

2.     Use of knowledge and understanding skills: applying some methodologies of research on communication relations inside organizations.

2.2. Students reach these skills by laboratory activities during class hours.

3. Judging skills: critical approach on the organizational models and the suitable communication techniques applied.

3.1. Students reach and demonstrate these skills during debates with the Professor and with the class, during laboratory activities and during the preparation of the final exam.

4. Communication ability: students have to interact during the lesson asking questions, exchanging ideas with the collegues, writing essays and presentations. 
4.1. Students reach these skills organizing discussions and excercises. 

5. Learning skills: students have to adopt a critical approach while studying in order to connect theoretical knowledge with empirical analysis, obtaining a personal point of view on the subject. 
5.1. Students strengthen these skills debating with the Professor and the rest of the class. 

Teaching Material

The teaching material prepared by the lecturer in addition to recommended textbooks (such as for instance slides, lecture notes, exercises, bibliography) and communications from the lecturer specific to the course can be found inside the Moodle platform › blended.uniurb.it

Supporting Activities

Seminars lead by experts and professionals of the communication field. Proposition of a business game regarding the construction of a communication strategy for an enterprise.

The teaching material made available by the lecturer can be found, together with other supporting activities, inside the Moodle platform.


Teaching, Attendance, Course Books and Assessment

Teaching

Introductive lessons, seminars on specific topics lead by communication experts.

Attendance

Lesson attending, individual studying of course books and participations to business games proposed during the course.

Course books

- Bonazzi G., Come studiare le organizzazioni, 2° ed., il Mulino, Bologna, 2006.

- Innocenti L., Clima organizzativo e gestione delle risorse umane, Franco Angeli, Milano, 2014.

- Santoro M., La cultura come capitale. Consumi, produzioni, politiche, identità, il Mulino, Bologna, 2010.

Assessment

Oral exam end evaluation of an essay based on the team work.

Disabilità e DSA

Le studentesse e gli studenti che hanno registrato la certificazione di disabilità o la certificazione di DSA presso l'Ufficio Inclusione e diritto allo studio, possono chiedere di utilizzare le mappe concettuali (per parole chiave) durante la prova di esame.

A tal fine, è necessario inviare le mappe, due settimane prima dell’appello di esame, alla o al docente del corso, che ne verificherà la coerenza con le indicazioni delle linee guida di ateneo e potrà chiederne la modifica.

Additional Information for Non-Attending Students

Teaching

Individual study

Attendance

Study of the course books.

Course books

- Bonazzi G., Come studiare le organizzazioni, 2° ed., il Mulino, Bologna, 2006.

- Innocenti L., Clima organizzativo e gestione delle risorse umane, Franco Angeli, Milano, 2014.

- Santoro M., La cultura come capitale. Consumi, produzioni, politiche, identità, il Mulino, Bologna, 2010.

Assessment

Oral exam.

Disabilità e DSA

Le studentesse e gli studenti che hanno registrato la certificazione di disabilità o la certificazione di DSA presso l'Ufficio Inclusione e diritto allo studio, possono chiedere di utilizzare le mappe concettuali (per parole chiave) durante la prova di esame.

A tal fine, è necessario inviare le mappe, due settimane prima dell’appello di esame, alla o al docente del corso, che ne verificherà la coerenza con le indicazioni delle linee guida di ateneo e potrà chiederne la modifica.

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