Università degli Studi di Urbino Carlo Bo / Portale Web di Ateneo


INTERNATIONALISATION STRATEGIES
STRATEGIE DI INTERNAZIONALIZZAZIONE

A.Y. Credits
2016/2017 8
Lecturer Email Office hours for students
Fabio Musso

Assigned to the Degree Course

Languages for Didactics, Publishing and Business (LM-37)
Curriculum: COMUNICAZIONE INTERCULTURALE D'IMPRESA
Date Time Classroom / Location

Learning Objectives

The course aims to provide knowledge on the internationalization process of firms, about which assumptions and conditions, criteria, strategic and operational choices are analyzed. In particular, strategic and organizational issues related to the selection of foreign countries, the choice of mode of entry and distribution channels, channel relationships at the international level will be deepened. The course also deals with the criteria for a strategic approach to international business planning. Particular attention is directed to the conditions of development of internationalization strategies of small and medium-sized enterprises.

Program

• The evolution of international trade: trends and general scenario of international trade.
• The position of Italian firms in the global competitive environment.
• Internationalization: theories and models for international business development.
• The selection of foreign markets.
• Criteria for the choice of the entry mode.
• The business development planning in foreign markets: budgeting and controlling systems.

Learning Achievements (Dublin Descriptors)

- Basic knowledge of business internationalization strategies
- Knowledge applied in the management of international strategic planning
- Ability to analyze the foreign market management processes
- Improvement of the decision and planning capabilities
- Improved ability to learn and use of sources of information and knowledge

Teaching Material

The teaching material prepared by the lecturer in addition to recommended textbooks (such as for instance slides, lecture notes, exercises, bibliography) and communications from the lecturer specific to the course can be found inside the Moodle platform › blended.uniurb.it

Didactics, Attendance, Course Books and Assessment

Didactics
  • Lectures;
  • testimonies by entrepreneurs;
  • group works and drafting of papers on case studies;
  • classroom discussions.
Attendance

Mandatory for attendind students, not mandatory for non-attending students

Course books
  • Musso F. (2013), Strategie e competitività internazionale delle piccole e medie imprese. Un'analisi sul settore della meccanica, Cedam, Padova.
  • Lecture notes.
  • Exercises in classroom and related material (articles, case studies, project works).
  • Handouts and other teaching materials that will be distributed during the lessons and will be made available on the Moodle platform (blended.uniurb.it)
Assessment

The assessment will be an interview consisting of questions on the topics covered during the course. The average time for the examination of each student takes about twenty minutes. For attending students who have carried out individual or group work on materials provided by the teacher or analysis of business cases, the first question concerns a reminder of the topic as part of the work. The other questions will be chosen by the teacher. For attending students who have not done individual or group work all the questions will be chosen by the teacher. The final evaluation depends on the student's ability to answer questions articulately and in-depth, in order to demonstrate: a) that he/she has acquired full mastery of the theoretical and operational concepts covered during the course; b) be able to apply this knowledge for understanding, critical evaluation and solution of situations and problems related to the application of the management principles of the internationalization process; c) to be able to present their arguments in a strict and limited in time, using appropriate language and identifying the essential elements for the discussion.

Additional Information for Non-Attending Students

Didactics
Course books
  • Musso F. (2013), Strategie e competitività internazionale delle piccole e medie imprese. Un'analisi sul settore della meccanica, Cedam, Padova.
  • Francioni B., Musso F., Pagano A. (2012), "Il ruolo dei consorzi per la valorizzazione del Made in Italy nel mercato indiano", Piccola Impresa/Small Business, n. 3, scaricabile al sito: http://econpapers.repec.org/paper/pramprapa/49757.htm
  • Musso F. (2006), “Strategie di internazionalizzazione fra economie distrettuali e filiere estese”, Sinergie, n. 69, scaricabile al sito: http://www.cueim.org (sezione archivio)
  • Assessment

    The assessment will be an interview consisting of questions on the topics covered during the course. The average time for the examination of each student takes about twenty minutes. All the questions will be chosen by the teacher. The final evaluation depends on the student's ability to answer questions articulately and in-depth, in order to demonstrate: a) that he/she has acquired full mastery of the theoretical and operational concepts covered during the course; b) be able to apply this knowledge for understanding, critical evaluation and solution of situations and problems related to the application of the management principles of the internationalization process; c) to be able to present their arguments in a strict and limited in time, using appropriate language and identifying the essential elements for the discussion.

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