Università degli Studi di Urbino Carlo Bo / Portale Web di Ateneo


INTEGRATED BUSINESS LOGISTICS
LOGISTICA INTEGRATA D'IMPRESA

A.Y. Credits
2023/2024 8
Lecturer Email Office hours for students
Laura Bravi
Teaching in foreign languages
Course with optional materials in a foreign language English
This course is entirely taught in Italian. Study materials can be provided in the foreign language and the final exam can be taken in the foreign language.

Assigned to the Degree Course

Marketing and Business Communication (LM-77)
Curriculum: BUSINESS MARKETING
Date Time Classroom / Location
Date Time Classroom / Location

Learning Objectives

The course aims to provide the basic knowledge of business logistics methods and tools by analyzing their strategic logic and decision-making method in an integrated logistics perspective. Particular attention is paid to all the activities and processes that concern the management of flows (incoming goods transport, outgoing finished product transport, internal handling of raw materials, semi-finished and finished products) and stocks (incoming goods warehouses, internal warehouses and outgoing goods warehouses), analyzing the complexity of management and defining the main strategies to optimize choices.

Program

1. Introduction to logistics

1.1. Measure performance between efficiency and effectiveness

1.2. The evolution of the role of integrated logistics

2. From Logistics to Supply Chain Management

2.1. The supply chain

2.2. The management of a supply chain and the elements of complexity

3. The trade-off between service level and logistics costs

3.1. Balance between level of service and costs to support it

3.2. The main strategic choices between service level and cost minimisation

3.3. The search for competitive advantage

3.4. Customer service and segmentation

4. Management and analysis of logistic costs along the supply, production and distribution chains

4.1. Productivity: costs and investments associated with it

4.2. The investments and the variability connected to them

4.3. Automation and variability

4.4. The Key Performance Indicators (KPI) in the logistics service

4.5. The measurement of results in the logistics service

5. Transport and distribution management

5.1. Transport and distribution

5.2. Transport costs: define and evaluate the tariff

5.3. Types of road transport

5.4. The distribution of goods: the Hub&Spoke model

5.5. The types of means of transport

6. Warehouse and operations

6.1. Logistics costs: stock holding and handling costs

6.2. Inventory management and operations

7. Supply chain strategies: from production to customer

7.1. Production strategies

7.2. The role of the logistics operator

7.3. Distribution strategies

7.4. Omnichannel strategy

7.5. Strategic configurations of the supply chain

Bridging Courses

None.

Learning Achievements (Dublin Descriptors)

• Knowledge and understanding: at the end of the course students must have acquired the knowledge and ability to understand the main methods and tools of integrated logistics and supply chain management with particular reference to all the activities and processes that concern the handling of the finished product. They must also have acquired the ability to analyze the complexity of supply chain management, acquiring the basic knowledge of strategies to optimize service choices for optimal supply chain management.

• Applied knowledge and understanding: students must be able to appropriately and flexibly apply the acquired knowledge to analyse, understand and solve situations and problems related to the management of logistics activities within the integrated context of the supply chain. They must also possess applied knowledge in managing the planning of optimization strategies of logistics activities for optimal supply chain management.

• Autonomy of judgment: students must have the ability to link the knowledge acquired during the course into integrated and unitary schemes and to deal with complex problems independently and with their own judgment.

• Communication skills: Students must acquire clear and effective communication skills, thanks to a good command of the vocabulary related to the topics covered during the course. The didactic work methods with which these results will be achieved will consist of: lectures, testimonials, analysis and discussions of company cases, group work and in-depth seminars, production of papers.

• Ability to learn: Students must have developed good learning skills, which allow them to deepen the knowledge acquired during the course by tackling subsequent study paths on the topics of integrated logistics and Supply Chain Management, and to acquire new knowledge, skills and abilities through professional and work experience.

Teaching Material

The teaching material prepared by the lecturer in addition to recommended textbooks (such as for instance slides, lecture notes, exercises, bibliography) and communications from the lecturer specific to the course can be found inside the Moodle platform › blended.uniurb.it

Supporting Activities

The teaching material is made available on the Moodle platform (blended.uniurb.it).


Teaching, Attendance, Course Books and Assessment

Teaching

The course involves the use of different teaching methods:

• frontal lessons;

• testimonials from entrepreneurs;

• group work and drafting of papers on company cases;

• classroom discussions.

Innovative teaching methods

Learning by doing

Attendance

None.

Course books

• Russo I., Pasquetto P. (2022), Logistics and Supply Chain Management, isedi, Turin.

• Lecture notes.

• Exercises carried out in the classroom and related material used (articles, case studies, project works)

Assessment

The assessment takes place through a written exam in the first appeal of the session following the conclusion of the lessons and oral exam in the subsequent appeals and sessions.

The written exam takes place through open and/or closed answers on the topics covered during the course. The time available for carrying out the test is one hour.

The oral exam consists of questions on the topics covered during the course. The average time available for each student to take the exam is about twenty minutes. For attending students who have carried out individual or group work on bibliographic material provided by the teacher or on analysis of company cases, the first question concerns a recall of the topic covered in the work. The other questions are chosen by the teacher. However, in the case of attending students who have not carried out individual or group work, all the questions are chosen by the teacher. The final evaluation depends on the student's ability to answer the questions in an articulated and in-depth way, in order to demonstrate: a) that he/she has acquired full command of the theoretical concepts and operational problems dealt with during the course; b) to be able to apply this knowledge for the purpose of understanding, critically evaluating and solving situations and problems relating to the application of the principles of internationalization process management; c) to be able to present one's arguments rigorously and in a limited time, using appropriate language and identifying the essential elements for the presentation.

Disabilità e DSA

Le studentesse e gli studenti che hanno registrato la certificazione di disabilità o la certificazione di DSA presso l'Ufficio Inclusione e diritto allo studio, possono chiedere di utilizzare le mappe concettuali (per parole chiave) durante la prova di esame.

A tal fine, è necessario inviare le mappe, due settimane prima dell’appello di esame, alla o al docente del corso, che ne verificherà la coerenza con le indicazioni delle linee guida di ateneo e potrà chiederne la modifica.

Additional Information for Non-Attending Students

Attendance

None.

Course books

• Russo I., Pasquetto P. (2022), Logistics and Supply Chain Management, isedi, Turin.

• Lecture notes.

• Exercises carried out in the classroom and related material used (articles, case studies, project works)

Assessment

The assessment takes place through a written exam in the first appeal of the session following the conclusion of the lessons and oral exam in the subsequent appeals and sessions.

The written exam takes place with open and/or closed answers on the topics concerning the course. The time available for carrying out the test is one hour.

The oral exam is consisting of questions on topics related to the course program. The average time available for each student to take the exam is about twenty minutes. All the questions asked to the student are chosen by the teacher. The final evaluation depends on the student's ability to answer the questions in an articulated and in-depth way, in order to demonstrate: a) that he/she has acquired full command of the theoretical concepts and operational problems covered by the course; b) to be able to apply such knowledge for purposes of understanding and evaluating criticism and solution of situations and problems relating to the application of the principles of management of internationalization processes; c) to be able to present one's arguments rigorously and in a limited time, using appropriate language and identifying the essential elements for the presentation.

Disabilità e DSA

Le studentesse e gli studenti che hanno registrato la certificazione di disabilità o la certificazione di DSA presso l'Ufficio Inclusione e diritto allo studio, possono chiedere di utilizzare le mappe concettuali (per parole chiave) durante la prova di esame.

A tal fine, è necessario inviare le mappe, due settimane prima dell’appello di esame, alla o al docente del corso, che ne verificherà la coerenza con le indicazioni delle linee guida di ateneo e potrà chiederne la modifica.

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