Università degli Studi di Urbino Carlo Bo / Portale Web di Ateneo


A.Y. Academic Discipline Venue
2023/2024 LM-77 - Classe delle lauree magistrali in Scienze Economico-Aziendali Urbino

Learning Objectives

The aim of the specialisation course in Economics and Business Communication is to create professionals with high-level technical and managerial skills for managing relations between businesses and the market. The course aims on the one hand to develop skills aimed at allowing a continuous future update of knowledge, on the other hand at the acquisition of operational knowledge and skills for the formulation and management of competitive strategies and business marketing aiming at: • understanding evolution processes of marketing; • learning concepts, languages and models taken from statistics and IT, aimed at marketing marketing; • formulation of business’ competitive strategies and strategic marketing choices; • planning of marketing policies with particular reference to communication policies and optimisation of the internet; • Coordination of marketing processes, with attention to the optimisation of human resources involved; • understanding the economic and legislative context. The teaching methods adopted provide for active student participation, with practising of case discussions, aimed at developing the ability to read and interpret complex texts, communication, relational skills and teamwork, application of studied techniques and problem-solving abilities. The work placements in companies, participation in company visits, the organisation of seminars and talks with marketing managers, and preparation of the thesis are all functional to increasing these skills.

Università Aperta

Dal 5 al 9 febbraio 2024 — L’incontro con le studentesse e gli studenti delle Scuole secondarie di secondo grado costituisce da oltre venti anni uno degli appuntamenti più qualificanti dell’Università degli Studi di Urbino Carlo Bo. Ti aspettiamo!

scopri il programma

Marketing and Business Communication (LM-77)

How to apply for Marketing and Business Communication

Admission
Course with free access
Application procedure
You can apply from the 20/07/2023 to the 13/11/2023 . Using the online procedure you can register to fill in the application and pay with PagoPA (Credit Card, PayPal) to complete the payment of the admission fee.
Online registration
Online registration Registration guidelines

Useful documents and materials

Scheda del corso download
Regolamento del corso download
Scheda unica annuale del corso di studio (SUA-CdS) download

Information on teaching and research activities

Contact your tutor
Tutors are there to help students find their way around and organize their attendance, in order to turn them into active participants in their formative process, and to remove all the obstacles that prevent them from attending all their courses. For information: tutor.economia@uniurb.it
Contacts
Prof.ssa Elisabetta Savelli - Referente del Corso di Laurea
  elisabetta.savelli@uniurb.it

Administrative contacts

Help Desk online
Apri un ticket su helpme.uniurb.it
Sportello telefonico
Dal 21 settembre al 12 novembre 2023, gli operatori rispondono al +39 0722 303030 dal lunedì al venerdì dalle 9.00 alle 11.00 e il martedì dalle 14.30 alle 16.30
Periodo di chiusura
Da 13 al 20 agosto 2023 — Chiusura estiva

Il tuo feedback è importante

Raccontaci la tua esperienza e aiutaci a migliorare questa pagina.

15 22

Se sei vittima di violenza o stalking chiama il 1522, scarica l'app o chatta su www.1522.eu

Il numero, gratuito è attivo 24 h su 24, accoglie con operatrici specializzate le richieste di aiuto e sostegno delle vittime di violenza e stalking.

Posta elettronica certificata

amministrazione@uniurb.legalmail.it

Social

Università degli Studi di Urbino Carlo Bo
Via Aurelio Saffi, 2 – 61029 Urbino PU – IT
Partita IVA 00448830414 – Codice Fiscale 82002850418
2024 © Tutti i diritti sono riservati

Top