Università degli Studi di Urbino Carlo Bo / Portale Web di Ateneo


CORPORATE STRATEGIES
STRATEGIE D'IMPRESA

A.Y. Credits
2016/2017 8
Lecturer Email Office hours for students
Tonino Pencarelli every monday, from 16.00 to 1730.

Assigned to the Degree Course

Marketing and Business Communication (LM-77)
Curriculum: PERCORSO COMUNE
Date Time Classroom / Location

Learning Objectives

Objective of the course is to explore the theme of the strategies and the strategic management of enterprise  

Program

1. The firm as a business idea and strategic. 2. The determinants of long-term success of companies: strategic coherence 3. The concept of strategy 4. The role of the objectives of the strategies in the education process 5. The managerial process of creation and execution of the company strategy. Strategy formulation 6. The external environment assessment. The competitive analysis and evolution of the industry 7. The evaluation of the resources and competitive position. Strengths, weaknesses, threats and opportunities. The strategic priorities. 8. The basic competitive strategies: cost leadership, differentiation, bid value, focus. The role of social media 9. The collaboration strategies; merger and acquisition strategies; the outsourcing strategies; offensive and defensive strategies. 10. Competing in international markets 11. Strategies are consistent with the evolution of the sectors 12. The vertical integration strategies; diversification strategies; 13. The strategies in times of crisis 14. The implementation of strategies and organizational implications. The role of leadership and corporate culture. 15. The evaluation of strategic performance 16. The role of social media marketing in the corporate strategic processes 

Learning Achievements (Dublin Descriptors)

At the end of the course, students must have adequate general and applied knowledge on strategy and strategic management of the company. They must be able to apply the knowledge with independent judgment and to understand and solve problems related to strategic business contexts. Students must also be able to communicate the ideas emerged in the working groups and learn how they can improve in the field of strategic management studies. 

Teaching Material

The teaching material prepared by the lecturer in addition to recommended textbooks (such as for instance slides, lecture notes, exercises, bibliography) and communications from the lecturer specific to the course can be found inside the Moodle platform › blended.uniurb.it

Didactics, Attendance, Course Books and Assessment

Didactics

Lectures ; Analysis of strategy cases carried out by students of the course by means

of interviews with business owners and managers . 

The lessons will be a research laboratory to compare and discuss " strategic concepts and tools" 

for the formation of top managers .

Attendance

Students wishing to take the exam as attending students must actively attend at least 3/4

of the lessons .

Course books

Thompson A.A., Strickland A.J., Gamble J.E., Strategia aziendale, Mc Graw Hill, 2009  

Tuten T. L., Solomon M.R., Social media marketing. Post-consumo, innovazione collaborativa e valore condiviso, Pearson italia, Torino,  2014 (esclusa Appendice e capitoli 4 e 5)

Tonino Pencarelli (a cura di), Le crisi d'impresa. Diagnosi, previsione e procedure di risanamento, Franco Angeli, Milano, 2013 , cap. 1 

Assessment

written and/or oral examination

Additional Information for Non-Attending Students

Course books

Thompson A.A., Strickland A.J., Gamble J.E., Strategia aziendale, Mc Graw Hill, 2009 

Tuten T. L., Solomon M.R., Social media marketing. Post-consumo, innovazione collaborativa e valore condiviso, Pearson italia, Torino,  2014 (eslusa Appendice) 

I non frequentanti devono studiare anche il testo di Tonino Pencarelli, a cura di, Le crisi d'impresa. Diagnosi, previsione e procedure di risanamento, Franco Angeli, Milano, 2013, cap. 1 e 2.

Assessment

written and/or oral examination

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