DESTINATION MANAGEMENT
DESTINATION MANAGEMENT
| A.Y. | Credits |
|---|---|
| 2022/2023 | 8 |
| Lecturer | Office hours for students | |
|---|---|---|
| Ilaria Curina |
| Teaching in foreign languages |
|---|
|
Course with optional materials in a foreign language
English
This course is entirely taught in Italian. Study materials can be provided in the foreign language and the final exam can be taken in the foreign language. |
Assigned to the Degree Course
| Date | Time | Classroom / Location |
|---|
| Date | Time | Classroom / Location |
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Learning Objectives
The course aims to provide knowledge on the main theoretical models, methodologies, and best practices necessary to correctly manage a tourist destination, both from a strategic and operational perspective. To reach this objective, after an introduction on the distinctive features characterizing a tourist destination, the course will deepen the destination management principles, with a focus on the main marketing and digital communication tools.
Program
- Introduction to Destination Management;
- The distinctive features of Destination Management;
- The subjects and the functioning mechanisms;
- Tourism planning from the Destination Management perspective;
- Destination Marketing;
- Promotion and promo-marketing policies;
- Digital communication policies;
- Destination and Place Branding;
- Measurement and evaluation of tourist destination performance.
Teaching Material
The teaching material prepared by the lecturer in addition to recommended textbooks (such as for instance slides, lecture notes, exercises, bibliography) and communications from the lecturer specific to the course can be found inside the Moodle platform › blended.uniurb.it
Teaching, Attendance, Course Books and Assessment
- Teaching
The course involves the use of different teaching methods:
- Lectures;
- Presentation of case studies/seminars;
- Group discussions.
- Innovative teaching methods
The teaching method will be supplemented by exercises and in-depth studies, which students will be able to carry out through the University Moodle platform.
- Course books
The teaching material made available by the teacher can be found, together with other support activities, within the Moodle platform ›blended.uniurb.it
Slides and materials provided by the teacher.
Further reading:
Currently being updated
- Assessment
The expected learning outcomes will be assessed through a written test (both closed and open questions). The time available to complete the test is 1 hour.
The evaluation criteria are the following: the level of mastery of knowledge; the degree of completeness of the answer, along with its contextualization within the general program of the course, and the degree of adequacy of the explanation.
Specifically, the attending students must demonstrate the acquisition of (i) full knowledge of the concepts (corresponding to 50% of the overall assessment); (ii) an adequate degree of completeness and articulation of the answers (corresponding to 30% of the overall assessment); (iii) an adequate explanation of the answers by applying the concepts acquired during the course (corresponding to 20% of the overall evaluation).
The vote is expressed in thirtieths and the exam is passed with a grade of at least 18/30.
- Disabilità e DSA
Le studentesse e gli studenti che hanno registrato la certificazione di disabilità o la certificazione di DSA presso l'Ufficio Inclusione e diritto allo studio, possono chiedere di utilizzare le mappe concettuali (per parole chiave) durante la prova di esame.
A tal fine, è necessario inviare le mappe, due settimane prima dell’appello di esame, alla o al docente del corso, che ne verificherà la coerenza con le indicazioni delle linee guida di ateneo e potrà chiederne la modifica.
Additional Information for Non-Attending Students
- Course books
The teaching material made available by the teacher can be found, together with other support activities, within the Moodle platform ›blended.uniurb.it
Course books:
Currently being updated
- Assessment
For non-attending students, the same guidelines apply as for attending students.
- Disabilità e DSA
Le studentesse e gli studenti che hanno registrato la certificazione di disabilità o la certificazione di DSA presso l'Ufficio Inclusione e diritto allo studio, possono chiedere di utilizzare le mappe concettuali (per parole chiave) durante la prova di esame.
A tal fine, è necessario inviare le mappe, due settimane prima dell’appello di esame, alla o al docente del corso, che ne verificherà la coerenza con le indicazioni delle linee guida di ateneo e potrà chiederne la modifica.
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