Si comunica che a causa di una attività di manutenzione straordinaria sugli apparati che forniscono la connettività Internet, sabato 26 settembre 2020, nella fascia 13.30-18.00, potranno verificarsi delle brevi interruzioni della connettività.
LM-77 - Classe delle lauree magistrali in Scienze Economico-Aziendali
The aim of the specialisation course in Economics and Business Communication is to create professionals with high-level technical and managerial skills for managing relations between businesses and the market. The course aims on the one hand to develop skills aimed at allowing a continuous future update of knowledge, on the other hand at the acquisition of operational knowledge and skills for the formulation and management of competitive strategies and business marketing aiming at:
• understanding evolution processes of marketing;
• learning concepts, languages and models taken from statistics and IT, aimed at marketing marketing;
• formulation of business’ competitive strategies and strategic marketing choices;
• planning of marketing policies with particular reference to communication policies and optimisation of the internet;
• Coordination of marketing processes, with attention to the optimisation of human resources involved;
• understanding the economic and legislative context.
The teaching methods adopted provide for active student participation, with practising of case discussions, aimed at developing the ability to read and interpret complex texts, communication, relational skills and teamwork, application of studied techniques and problem-solving abilities. The work placements in companies, participation in company visits, the organisation of seminars and talks with marketing managers, and preparation of the thesis are all functional to increasing these skills.
Registration for Marketing and Business Communication
from the 21/07/2020 to the 11/11/2020
. Using the online procedure you can register to fill in the application and pay with PagoPA (Credit Card, PayPal) to complete the payment of the admission fee.
Il tutorato è finalizzato ad orientare ed assistere gli studenti lungo tutto il corso degli studi, a renderli attivamente partecipi del processo formativo, a rimuovere gli ostacoli ad una proficua frequenza dei corsi. Per informazioni: email@example.com