The course has three main objectives:

1. Provide the basic tools to examine the dynamics of the company's behavior, both in the ways in which it interacts with the external environment, and as regards the internal processes of the company itself;

2. To deepen the theme of business variety from the point of view of sectorial belonging (manufacturing and services sector, traditional and innovative sectors), size (small, medium, large enterprises), location (eg district businesses, multinational companies);

3. Develop the ability to use the tools and methodologies discussed in the lessons for the analysis and management of business reality.

The first part of the course concerns the analysis of the relationship between business and external environment and the variety of types of business that emerge on the basis of dimensional criteria and localization context.

The second part of the course focuses on the strategic dimension, deepening the growth processes of the companies and the main choices at the corporate and competitive strategy level. This analysis is completed by an examination of the main organizational configurations of the companies and by the methods of financing the growth processes.

The third part examines the main lines of the company's development processes, in an external key (projection in international markets, emphasis on socially responsible behavior) and in an internal key, with particular emphasis on processes related to technological innovation, operational activities ( production, purchasing, logistics) and relations with the market (marketing and distribution processes).

The first part of the course concerns the analysis of the relationship between business and external environment and the variety of types of business that emerge on the basis of dimensional criteria and localization context.

The second part of the course focuses on the strategic dimension, deepening the growth processes of the companies and the main choices at the corporate and competitive strategy level. This analysis is completed by an examination of the main organizational configurations of the companies and by the methods of financing the growth processes.

The third part examines the main lines of the company's development processes, in an external key (projection in international markets, emphasis on socially responsible behavior) and in an internal key, with particular emphasis on processes related to technological innovation, operational activities ( production, purchasing, logistics) and relations with the market (marketing and distribution processes).

Il materiale didattico predisposto dalla/dal docente in aggiunta ai testi consigliati (come ad esempio diapositive, dispense, esercizi, bibliografia) e le comunicazioni della/del docente specifiche per l'insegnamento sono reperibili all'interno della piattaforma Moodle › blended.uniurb.it

Modalità didattiche

Lectures, case analysis, company testimonials, group work.

Testi di studio

Materiale didattico e attività di supporto:

The teaching material made available by the teacher is available, together with other support activities, within the Moodle platform ›blended.uniurb.it

Testi di studio consigliati, 

Tunisini A., Pencarelli T., Ferrucci L. (NUOVA EDIZIONE, 2020), Economia e management delle imprese. Strategie e strumenti per la competitività e la gestione aziendale, Milano, HOEPLI (ESLUSO CAP. 11).

Va studiato anche il paper I processi di service management, a cura di Tonino Pencarelli, disponiible nella piattaforma Moodle blended.uniurb.it .

Modalità di
accertamento

The assessment takes place through a written test, consisting of 5 open questions on the topics covered during the course. The evaluation of the answers will take into account the degree of knowledge of the subject, the completeness and clarity of the exposition.

The student must answer the questions in order to demonstrate:

- to know how to frame the concepts studied;

- to have mastered the topics and concepts covered during the course;

- to be able to apply these concepts for the purpose of understanding, critical evaluation and solving situations and problems relating to the economy and management of companies;

- to be able to present their arguments rigorously and in limited time, using appropriate and synthetic language.

The assessment of the student's level of preparation will be carried out taking into account the assessment of each individual exam question (maximum 6 points per correct answer), any insights with a couple of oral questions and the work done by the student (if attending) during the year (maximum increase of 1,5 points compared to the final evaluation).

The time available to answer the written questions is 140 minutes.

Disabilità e DSA

Le studentesse e gli studenti che hanno registrato la certificazione di disabilità o la certificazione di DSA presso l'Ufficio Inclusione e diritto allo studio, possono chiedere di utilizzare le mappe concettuali (per parole chiave) durante la prova di esame.

A tal fine, è necessario inviare le mappe, due settimane prima dell’appello di esame, alla o al docente del corso, che ne verificherà la coerenza con le indicazioni delle linee guida di ateneo e potrà chiederne la modifica.

Testi di studio

Materiale didattico e attività di supporto:

The didactic material prepared by the teacher in addition to the recommended texts (such as slides, lecture notes, exercises, bibliography) and specific communications from the teacher for the teaching can be found on the Moodle platformIl blended.uniurb.it

Testi di studio consigliati:

Tunisini A., Pencarelli T., Ferrucci L. (NEW EDITION, 2020), Economia e management delle imprese. Strategie e strumenti per la competitività e la gestione aziendale, Milano, HOEPLI (testo completo).

Modalità di
accertamento

The assessment takes place through a written test, consisting of 5 open questions on the topics covered during the course. The evaluation of the answers will take into account the degree of knowledge of the subject, the completeness and clarity of the exposition.

The student must answer the questions in order to demonstrate:

- to know how to frame the concepts studied;

- to have mastered the topics and concepts covered during the course;

- to be able to apply these concepts for the purpose of understanding, critical evaluation and solution of situations and problems relating to the strategic governance of companies;

- to be able to present their arguments rigorously and in limited time, using appropriate and synthetic language.

The assessment of the student's level of preparation will be carried out taking into account the assessment of each individual exam question (maximum 6 points per correct answer), any insights with a couple of oral questions and the work done by the student (if attending) during the year (maximum increase of 2 points compared to the final evaluation).

The time available to answer the written questions is 140 minutes.

Disabilità e DSA

Le studentesse e gli studenti che hanno registrato la certificazione di disabilità o la certificazione di DSA presso l'Ufficio Inclusione e diritto allo studio, possono chiedere di utilizzare le mappe concettuali (per parole chiave) durante la prova di esame.

A tal fine, è necessario inviare le mappe, due settimane prima dell’appello di esame, alla o al docente del corso, che ne verificherà la coerenza con le indicazioni delle linee guida di ateneo e potrà chiederne la modifica.

Attendance and active participation in the lessons is strongly encouraged. Students are involved in group work to deepen the topics covered in lectures and seminars held by teachers and managers on topics relevant to the course.