Università degli Studi di Urbino Carlo Bo / Portale Web di Ateneo


CORPORATE STRATEGY AND MANAGEMENT
STRATEGIA E MANAGEMENT D'IMPRESA

A.Y. Credits
2018/2019 8
Lecturer Email Office hours for students
Tonino Pencarelli
Teaching in foreign languages
Course with optional materials in a foreign language English
This course is entirely taught in Italian. Study materials can be provided in the foreign language and the final exam can be taken in the foreign language.

Assigned to the Degree Course

Marketing and Business Communication (LM-77)
Curriculum: PERCORSO COMUNE
Giorno Orario Aula
Giorno Orario Aula

Learning Objectives

Objective of the course is to explore the theme of the strategies and the strategic management of  the enterprises  

Program

The firm as an entrepreneurial strategic formula

1.  Introducing strategy

2.  The macro-environment analysis

3.  The industry and market analysis

4.  The organization’s resources, capabilities and potential

5.  Stakeholder and corporate governance

6.  The organization’s historic and cultural context

7.  Business-level strategy and business models

8.  Corporate-level strategy and diversification

9.  International strategy

10.  Innovation and Entrepreneurship

11.  Methods of pursuing strategies

12.  Strategy evaluation

13.  Strategy development processes

14.  Structural types and organizational systems

15.  Managing strategic change

16.  The practice of strategy

Learning Achievements (Dublin Descriptors)

At the end of the course, students must have adequate general and applied knowledge on strategy and strategic management of the company. They must be able to apply the knowledge with independent judgment and to understand and solve problems related to strategic business contexts. Students must also be able to communicate the ideas emerged in the working groups and learn how they can improve in the field of strategic management studies.

Teaching Material

The teaching material prepared by the lecturer in addition to recommended textbooks (such as for instance slides, lecture notes, exercises, bibliography) and communications from the lecturer specific to the course can be found inside the Moodle platform › blended.uniurb.it

Supporting Activities

The teaching material prepared by the lecturer (such as for instance slides, lecture notes, exercises) and specific communications from the lecturer can be found, together with other supporting activities, inside the Moodle platform


Didactics, Attendance, Course Books and Assessment

Didactics

Lectures ; Analysis of strategy cases carried out by students of the course by means

of interviews with business owners and managers . 

The lessons will be a research laboratory to compare and discuss " strategic concepts and tools" 

for the formation of top managers .

Attendance

Students wishing to take the exam as attending students must actively attend at least 3/4 of the lessons .

Course books

You can find the educational material provided by the teacher, along with other support activities, within the › blended.uniurb.it Moodle platform

1) Johonson G., Whittington R., Scholes K., Angwin D., Regnér P., Paci A., Strategia. orientare organizzazioni e imprese in un mondo che cambia, Pearson, 2017 (expet chapters 10, 16 ) ; 2) Tonino Pencarelli (a cura di), Le crisi d'impresa. Diagnosi, previsione e procedure di risanamento, Franco Angeli, Milano, 2013 , cap. 1 

Assessment

The assessment takes place through a written test, consisting of 5 open questions on the topics covered during the course. The evaluation of the responses will take into account the degree of knowledge of the topic, the completeness and the clarity of exposition.

The student must answer the questions in order to demonstrate: - to know how to frame the studied concepts; - to have acquired the mastery of the issues and concepts dealt with during the course; - to be able to apply these concepts for the purposes of understanding, critical evaluation and the solution of situations and problems related to the strategic governance of companies; - to be able to explain their arguments rigorously and in limited time, using an appropriate and concise language. The assessment of the student's level of preparation will be carried out taking into account the evaluation of each individual exam question (maximum 6 points for correct answer), of possible in-depth analysis with a couple of oral questions and of the work done by the student (if attending) during the year (maximum 2 points higher than the final evaluation). The time available to answer written questions is 135 minutes.

Additional Information for Non-Attending Students

Course books

1) Johonson G., Whittington R., Scholes K., Angwin D., Regnér P., Paci A., Strategia. orientare organizzazioni e imprese in un mondo che cambia, Pearson, 2017 ; 2) Tonino Pencarelli (a cura di), Le crisi d'impresa. Diagnosi, previsione e procedure di risanamento, Franco Angeli, Milano, 2013 , cap. 1 

Assessment

The assessment takes place through a written test, consisting of 5 open questions on the topics covered during the course. The evaluation of the responses will take into account the degree of knowledge of the topic, the completeness and the clarity of exposition. The student must answer the questions in order to demonstrate: - to know how to frame the studied concepts; - to have acquired the mastery of the issues and concepts dealt with during the course; - to be able to apply these concepts for the purposes of understanding, critical evaluation and the solution of situations and problems related to the strategic governance of companies; - to be able to explain their arguments rigorously and in limited time, using an appropriate and concise language. The assessment of the student's level of preparation will be carried out taking into account the evaluation of each individual exam question (maximum 6 points for correct answer), of possible in-depth analysis with a couple of oral questions and of the work done by the student (if attending) during the year (maximum 2 points higher than the final evaluation). The time available to answer written questions is 135 minutes.

Notes

Doctor Claudia Fraboni (claudia.fraboni@uniurb.it) and Maria Gabriella Mele (maria.mel@uniurb.it) will support didactics activities

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